WHY I DECIDED TO START A BUSINESS

Let’s start at the beginning…that seems like a respectable place to jump in.

For several years I worked in publishing and loved it. I drove publicity campaigns that spanned digital first romance authors to rockstar memoirs to seasoned novelists and everything in between. The projects were all unique and most of my authors were kind and appreciative. But don’t let shows like Younger and The Bold Type fool you, very few entry level employees report to high-powered bosses who appear impossibly difficult yet are ultimately compassionate and friendly. I know this because I worked for one of those people. And while I no longer let her define my narrative, she is undeniably a part of my trajectory.

In short, I left my job because I was fed up with juvenile tactics, being gaslit, the constant lack of support, and people who were actively trying to stunt my career. When I made the decision to not only leave my job but to also leave New York, I started interviewing for positions in Boston and got pretty far. But when a position fell through and things at my job grew more unbearable, I knew I needed to leave but didn’t know how. Luckily my family was tremendously supportive and told me that I needed to leave my job. To give you an idea of how bad it was, I would get physically ill when I saw my office building, threw my back out twice (one occasion landed me in the ER), and thought it was normal when I couldn’t swallow due to stress. After three and half years with my company, I gave two weeks notice and was steadily packing up my belongings long before then. To me, this wasn’t personal, it was business, and I knew that every day I stayed was one more day of abuse.

When I moved home to Rhode Island, I did so with the plan of moving to Boston, but after a series of events — namely surrounding my mental health — I realized that I wasn’t going anywhere and that my next steps were staring me right in the face. Coming from a family of entrepreneurs, starting my own business was always on my longterm plan but I had no idea when that would happen or what shape it would take. I was under the distinct impression that I was too young and needed a certain amount of corporate/office experience before I could do my own thing or before anyone would take me seriously.* While I was having all of these conversations with myself quite audibly aloud, I was met, yet again, by the genuine encouragement of my family.

And then Little Lion Communications was born. LLC was the opportunity I had been dreaming since the pillow business my brother and I started circa 1996. It was my professional safe space where I could work with the people and projects I was passionate about, tap into all of my talents and skills, and take control of my life. The past year and a half has been a rigorous journey in self-evolution but each day that I get to interact with diverse thinkers, work from home so I can spend more time with my dog, or stay in leggings all day, I’m reminded why I do exactly what I do.

*To a certain point, I do think that my age is a roadblock for some people, but ultimately experience has to work hand-in-hand with talent and passion, and I’m very lucky to be finding my people.