Words to live by.
Here are Little Lion's core values and the premises on which every project is based.
One of the most prevalent issues I've come across in my work is a lack and fear of transparency of collaboration. If we can have continuous honest dialogues about goals, expectations, and the progress of a project, then the work we're doing will be all the more fruitful. If something isn't working, let's do some creative thinking about next steps. If something is going really well, maybe there's a way to take it to the next level. But who will know any of this if we aren't thoughtfully communicating with one another? Along those lines comes collaboration. I've aways felt that the best ideas come from working together, and if we do so, we'll devise some really creative, unique plans to make your work shine.
To you. To detail. To your project. One of the benefits of working with a curation of clients is that I have the ability to give everyone specific care, as we design thoughtful, tailored, and inspired campaigns.
Passion + Fun
Passion has to be at the core of a publicity and marketing campaign-- a passion for the projects, a passion for the people, and a passion for the power of storytelling. It's a good deal of what drives us and what keeps the fire lit. And while we're at it, who doesn't want to have a little fun? For several reasons, I try not to take myself too seriously. I've found that the more uninhibited you can be, the more out-of-the-box and diverse your ideas can be, and that is pretty exciting!